100 Thieves, the esports, gaming and lifestyle brand, says it has signed with the Creative Arts Agency. CAA will now act as representation for the organization and will look to “expand its content and media interests into new areas and revenue streams.” 100 Thieves will look to create opportunities in digital content, talent, film, television, podcasts, and other areas.
After launching its YouTube channel, in less than two years 100 Thieves has become one of the fastest growing esports channels and holds the No. 1 and No. 2 spots for podcasts on the Apple Podcasts gaming charts. Additionally, 100 Thieves apparel has become a large part of its diversified revenue portfolio and has had more than a dozen apparel drops, each selling out within 30 minutes of launch.
Founded in November 2017 by Matthew “Nadeshot” Haag, 100 Thieves co-owners include Drake, media mogul Scooter Braun, and Cleveland Cavaliers owner Dan Gilbert. The company also has developed corporate partnerships with Cash App, General Mills, Chipotle, Rocket Mortgage, and JBL.
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