Bayes Holding Raises $6M Investment to Expand Esports Data Offerings

Berlin-based gaming and esports data provider Bayes Holding (formerly DOJO Madness) secured a $6M USD financing round to further expand the data and content offering on its platform and develop new platform features that benefit both data suppliers and consumers. Participants in the investment included the Pohlad Family investment group, Fertitta Capital, Sony Innovation Fund, and other sports and media investors.

According to its own statements, Bayes turned profitable in 2020, driven by significant continued year-over-year revenue growth following the company’s restructuring at the beginning of this year. In January, DOJO Madness changed its name to Bayes Holding and shifted its focus entirely on B2B products and services.

Bayes now owns and oversees two business units: Shadow Esports, which develops analytical tools for esports teams and tournaments, and Bayes Esports Solutions, a co-venture established in 2019 with Sportradar, which distributes esports data to customers in the betting, broadcasting, and media space.

In 2019, Bayes entered into several data partnerships, including the acquisition of exclusive data rights for League of Legends esports from Riot Games and a partnership with league and tournament organizer ESL. In the same year, Bayes and Sportradar launched its independent esports data marketplace, the Bayes Esports Data Exchange (BEDEX).

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