During the 2020 China International Service Trade Conference on Sept. 5, the Beijing Haidian government signed multiple esports-related partnerships worth a total value of ￥440M RMB ($64M USD), according to the Beijing Haidian official press team.
Those deals include continuing ESL’s Intel Extreme Masters (IEM) in the Haidian District for three years, as well as hosting a VR esports international competition called Virtual Reality Esports Season (VRES). The VR competition will also first feature 5G and 8K definition broadcasting technology.
Financial terms of the IEM deal were not disclosed. The three-year deal has not been confirmed by ESL at the time of writing. According to a report from Beijing Daily, the Haidian Cultural Tourism Group, together with Zhongguancun E-sports Industry Association and Beijing Zhuoyue Network Technology Co., Ltd. put the deal for IEM Beijing-Haidian together.
The partnership between global esports tournament organizer ESL and the Beijing Haidian government started in 2019. In November of 2019, ESL hosted its first stand-alone event in China: the $250K IEM Beijing-Haidian at the Beijing University Student Gymnasium, with more than 4,200 attendees and Intel, DHL, Mountain Dew AMP Game Fuel, and Predator as official partners.
“Based on the success of hosting the 2019 IEM Beijing-Haidian, and the competition’s long-term development in Haidian District, we decide to host IEM in Haidian in the next three years serially,” according to a statement issued by Beijing Haidian Culture Travel Group (BHCTG) and Beijing Zhuoyue Network Technology Co, Ltd. (BZNT)
However, representatives from ESL were not mentioned in Haidian’s official announcement nor were they shown in attendance in the photo of the signing ceremony. The photo only features politicians from the Beijing Haidian government and executives from BHCTG and BZNT. ESL may not have attended the event due to COVID-19 related travel restrictions.
The Esports Observer has reached out to ESL for more information and will update this article as soon as possible.
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