Hotdrop, a London-based marketing agency that works with gaming rights holders, tournament organizers, and teams, has appointed Perry Smith as its new chief operating officer.
Smith has held esports-related positions at multiple companies over the years, most recently serving as business director of esports for Right Formula. He previously worked at Ginx TV, an esports content platform, as director of partnerships and before that held the position of esports business development manager at Multiplay.
According to a release, part of Smith’s responsibilities will be to develop the agency’s talent roster as well as its service offerings.
Hotdrop’s operation was officially announced in May of 2020, and had been in operation since January of that year. The company was founded by Heather Dower, former marketing director for ESL UK. Recently, Hotdrop worked on the Red Bull Home Ground Valorant event as well as the rebrand of U.K.-based university esports program NUEL.
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