British esports organization EXCEL ESPORTS has signed a long-term partnership agreement with professional soccer player Dele Alli to become the organization’s first global ambassador. Alli will provide his experience as a professional athlete to EXCEL’s roster of talent while also representing the brand in his own gaming activities including a personal Twitch channel with more than 130K followers.
Alli is also a brand ambassador for gaming peripherals brand HyperX.
EXCEL recently underwent a brand refresh complete with new colors and logo as well as a new mantra – “The Power of Better.”
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