Gaming organization FaZe Clan has secured a new partnership with peripheral brand HyperX. The company will become Faze’s official gaming microphone partner, providing its microphone products to Faze’s roster of content creators.
HyperX will support a variety of activations, including FaZe talent meet-and-greets, video and social media content, and product giveaways.
The partnership is somewhat notable for its category-specific nature. While many teams have made deals with HyperX, these partnerships generally focus on other peripheral categories such as headsets, mice and keyboards. Earlier this year, XSET signed a partnership deal with HyperX which covered multiple peripheral categories including microphones.
Microphones specifically are a generally under-represented partnership category, with the most notable recent deal being Blue Yeti’s partnership with Complexity for the World of Warcraft Race to World First event.
Source: Read Full Article