The LEC has announced a new national partner in German insurer LVM Versicherung. The company will sponsor the German LEC broadcast this season, with the campaign planned to be built around the slogan “LVM Versicherung – your Carry!” The phrase will be coupled with the tagline “Without support, it simply doesn’t work,” and the company plans an activation wherein fans can vote for the LVM Support Play of the Week.
LVM Versicherung will also be featured in an analysis broadcast segment featuring an “LVM Carry Moment.” The partnership has debuted with the launch of a new commercial that features League of Legends influencer and commentator Nico “Sola” Linke.
The deal was brokered by SPORTFIVE, which also worked on last year’s regional LEC partnership with Tchibo.
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