Magnum Tarrinas, the Spanish ice cream brand of Frigo, will sponsor the first tower of each match in the Superliga, the highest national League of Legends tournament organized by Liga de Videojuegos Profesional. This is the first entry by the ice cream maker into the esports space.
With the tournament starting on May 31, Magnum will sponsor the first tower on each map. League of Legends is a multiplayer online battle arena video game that sees teams of five attempt to destroy the opponent’s base, referred to as the Nexus, which are protected by players and towers that can damage enemy players. In order to win, towers usually need to be destroyed.
This partnership between LVP and Magnum is supported by Well Played Brands and Agencia People, who helped play a strategic and creative role in proposing the association of the Magnum tub with the landmark of the first turret.
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