Esports organization Dignitas has secured a partnership with NYX Professional Makeup to serve as the team’s official beauty partner. The deal marks the first official esports partnership for NYX, which will focus on Dignitas’ women’s esports teams and streamers as well as its women’s gaming initiative Radiant.
Product placement integrations will be incorporated into Dignitas’ Verizon 5G Gaming Center in Los Angeles as well as its New York headquarters. The company’s logo will also appear on the jerseys of Dignitas’ womens first person shooter teams as well as select content creators.
Dignitas and NYX previously collaborated on an activation related to the brand’s Animal Crossing cosmetics line.
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