Women-led gaming lifestyle company Queens Gaming Collective has announced a partnership with digital media firm, and PodcastOne owner, LiveXLive Media.
The deal will see LiveXLive and Queens Gaming Collective create and produce a variety of original content that will go into and across the media firm’s global distribution platforms. This is the media company’s first foray in esports and gaming.
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The partnership will focus on long and short-form original shows and events which will span across categories such as music, pop culture, sports and food, as well as gaming. According to the release, the content and distribution deal looks to ‘pave a path of growth and expansion in the underserved community of female gamers’.
Alisa Jacobs, CEO and CoFounder of Queens Gaming Collective, commented: “When we established this partnership, we knew we were working with the right team from the start.
“LiveXLive has proven its commitment to expanding our brand with us in a way that provides organic integration, brand relationship development, and creative distribution of content across multiple platforms. We look forward to commencing production on our new content/shows and know that this opportunity will give greater voice and visibility to more female gamers.”
All content created, which includes podcasting, VOD, Pay-Per-View events, audio content, and customised merchandise will be distributed across LiveXLive’s portfolio. Moreover, the content is expected to be distributed via Twitch, Youtube, and LiveXLive’s owned and operated platforms.
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Exact details regarding the shows and content, such as release dates, have yet to be revealed.
Andy Vick, Head of Programming, EVP of StudioOne of LiveXLive, added: “I don’t think there is a better way to competitively enter the gaming space than with the most underserved community of gamers – women. Our goal here is to create and launch new franchises that find their own place in pop culture. I have no doubt this partnership will yield incredible content and revenue opportunities.
“It’s an honour to work alongside Queens’ phenomenal executive team and their genre-defining roster of talent. We will be a force in underscoring how important women are to this explosive category in entertainment. Time to redefine what it means to be a woman in gaming.”
Esports Insider says: This is a significant partnership for Queens Gaming Collective. The content and distribution deal will undoubtedly boost the company’s value, whilst also providing more representation to the female gaming community. Securing a partnership with a well-established media entity, such as LiveXLive, also showcases how important these topics are in the esports and gaming sectors.
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