Esports company DreamHack Sports Games has appointed international sports industry veteran Scott Steedman as its new chief commercial officer.
Steedman will report directly to CEO Roger Lodewick and will be responsible for “building and leading the commercial and marketing teams, in addition to developing commercial strategy and creating and selling a range of brand partnership opportunities across the DreamHack Sports Games portfolio.”
With more than 15 years experience in the international sports industry, Steedman has been a part of organizations such as Southampton FC and the Scottish Professional Football League. He has also served as a global sponsorship consultant for FIFA.
As the name implies, DreamHack Sports Games is a company focused entirely on creating esports events and activations focused on sports simulation titles. In November, the company secured a partnership with HyperX for the eSuperliga S5.
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