Twitch is at it again. It looks like the streaming platform might be preparing for another wave of DMCA takedowns with regard to background music during live streams. An email was sent out by Twitch mentioning that it received over 1000 DMCA takedown notifications from music publishers.
It seems even using a tiny portion of a music track in the background of your streams is a no-no for music labels, which have presumably used automated tools to scan for copyrighted music across the platform. Esports consultant, Rod Breslau, tweeted an image of this email, calling out the music industry for trying its hardest to, “make the internet a miserable experience.”
The email in question mentions that Twitch has committed to being more transparent regarding DMCA takedowns, hence wanted users to know about the 1000 individual copyright claims that came from music publishers. It goes on to say that the company attempted to make contact with music labels to come to an amicable agreement, but was disappointed when publishers decided to send takedown notices instead of speaking about solutions. It’s likely that more copyright claims will be made in the coming days.
Breslau made his feelings known in his following tweet. “the RIAA will go after Twitch streamers and YouTubers for 2 seconds of copyright music in a 2 hour video but not go hard on the streaming services like Spotify that are paying pennies to the actual musicians. seems like a real good source of resources,” he said.
Earlier this month, we reported that Twitch added a new category called “Pools, Hot Tubs, & Beaches,” as a compromise to the hot tub stream discourse which was in the spotlight. The category will allow streamers to express themselves and put out their content in the manner they see fit. However, they will have to choose swimwear “that is allowed under the ‘Swim and Beaches’ contextual exception.”
The category is a compromise not just for the content creators, but for advertisers as well. There are certain advertisers who would prefer that their products not be advertised on pages that feature ‘Pools, Hot Tubs, & Beaches’ category content. This way that advertisers have the option to opt out of the category, and the creators can put out their content without being hampered.
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