GameStop has announced that it is running a TikTok competition across its stores, and one of the prizes appears to be ten extra labor hours during Black Friday. Cheers, but I reckon I’ll leave the dancing to someone else.
The news comes from the GameStop Conference portal, where the company’s events team recently published details of the competition. According to the post in question, store managers are being asked to rope their teams into recording a synchronized dance on TikTok. You can watch a demonstration of the dance in the video embedded below, although I’m not really sure why you’d want to.
Anyway, that’s not the important bit. “The winner of the challenge will receive an Echo 8, Echo Auto, $100 VISA gift card and 10 additional labor hours to use during Black Friday week,” the end of the post reads. “Imagine what you could do with all those prizes.”
I’ll take the 100 quid, please. Not sure ten hours during global nightmare tech week in the middle of a pandemic is much of a prize.
The wording is admittedly pretty arcane. This could be an improper way of giving someone ten hours off during Black Friday without amending their pay, which would be pretty nice. Alternatively, it could be that the store in question will be allocated ten extra hours to help manage Black Friday demand, although you’d think a retailer being subsidized by Microsoft would be able to ensure its employees aren’t understaffed and overworked — again, during a pandemic when most retailers have already fully adopted click-and-collect systems that revolve around limited store capacity, therefore ensuring employees aren’t at heightened risk.
The competition seems to have started yesterday and the winner will reportedly be announced on Friday. I don’t know about you, but if I won a competition right now and someone said, “your prize is an extra ten hours of work right after the launch of next-gen consoles when loads of people are still refusing to even wear a mask,” I’d probably ring in sick.
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Cian Maher is an Associate Editor at TheGamer. He’s also had work published in The Guardian, The Washington Post, The Verge, Vice, Wired, and more. His favourite game of all time is and always will be The Witcher 3, but he also loves The Last Guardian, NieR: Automata, Dishonored, and pretty much every Pokemon game ever released. You can find him on Twitter @cianmaher0.
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